OVERVIEW

Above & Below is a luxury jewellery brand inspired by the underwater world and driven by sustainable practice, craftsmanship, and giving back to the ocean.

Founded by a biologist-turned-silversmith, the founder approached us to help transform his long-held vision into a cohesive, distinctive and elevated brand. While the founder had a strong mission and clear values, he needed a visual identity and digital experience that could position the brand within the premium jewellery market while capturing its unique approach and purpose.

Inspired by the concept of uncovering hidden treasures beneath the surface, we developed a complete visual identity and brand world that blurred the boundaries between above and below. Every touchpoint was designed to feel immersive and intentional; from the descending ocean blue palette and fluid brand mark through to the custom packaging experience and digital journey. Intricate interior packaging details revealed themselves as customers unboxed their pieces, while the website invited visitors to descend deeper into the brand's world through layered imagery, storytelling and thoughtful interactions.

The result is a luxury jewellery brand that feels both refined and exploratory, balancing elegance with a sense of adventure. More than a visual identity, Above & Below became a complete brand world – one that connects customers to the ocean, the craftsmanship behind each piece, and the deeper purpose behind the brand.