A woman with closed eyes holding a white bottle labeled "MILQ Renew Daily Serum" close to her face, with sunlit skin and dark hair.
A woman with closed eyes holding a white bottle labeled "MILQ Renew Daily Serum" close to her face, with sunlit skin and dark hair.

OVERVIEW

MILQ is a luxury biotech skincare brand inspired by one of nature's most powerful formulas: breastmilk. Founded following the birth of her second daughter, the founder was inspired by the remarkable healing and restorative properties she witnessed firsthand during her breastfeeding journey. She approached Studio Kin to help transform this deeply personal story into a premium skincare brand that could introduce an entirely new perspective on skin health.

While the science behind the products was innovative and compelling, the challenge was creating a brand that balanced clinical credibility with warmth, nurture and trust. We worked closely with the founder to shape a cohesive brand world that translated complex microbiome science into an experience that felt luxurious, yet easy to understand.

Inspired by their signature formulation, we developed a visual identity, packaging system, and digital experience that combined precision with a sense of softness and care. From the milk-inspired logo details and calming neutral palette through to the sensorial imagery and elevated unboxing experience, every touchpoint was designed to reflect skincare that feels both innovative and deeply nurturing.

SERVICES

Brand strategy (in collaboration with Ellie Laffner)
Tone of voice (in collaboration with Ellie Laffner)
Visual identity
Photoshoot art direction
Packaging
Website homepage design

Close-up of a woman with wet hair, leaning on her arm, with a bottle of MILQ Restore Evening Serum in front of her.
A clear bottle of milo Restore Evening Serum with condensation on the outside, a white pump dispenser top, and minimalistic white label text.
A hand holding a small bottle of skincare serum labeled 'MILC', with some of the white serum oozing out of the bottle.
Close-up of swirled, creamy breastmilk with a smooth, glossy texture.
A bottle of skincare serum labeled 'restore' on a white background with the text 'Your step towards calmer, more confident skin.'
A bottle of skincare serum labeled 'restore' on a white background with the text 'Your step towards calmer, more confident skin.'
Close-up of beige textured tiles with embossed letter 'Y' and partially visible letter 'T'.
A beige box and a frosted glass bottle of MILQ Restore Evening Serum on a gray surface with a plain white background.
A skincare product set including a box and a bottle with a white cap, labeled 'MilQ RENEW Daily Serum' on a gray surface against a plain light background.
Packaging box for MILQ Evening Serum. Gray and white design with product information, ingredients, and usage instructions. Contains 30 mL of serum, designed for nightly skincare.
A beauty advertisement featuring a woman's face with skincare product text and images, including face cream bottles, on a light background.
milq-banner-13.png
A woman with long dark hair lying down, resting her head on her arm, looking at the camera. She is holding a bottle of Milq skincare product. Next to her, an arm is also holding a similar bottle of the same skincare product, with the focus on the bottle and the person's face partially visible in the background.
A woman with long dark hair lying down, resting her head on her arm, looking at the camera. She is holding a bottle of Milq skincare product. Next to her, an arm is also holding a similar bottle of the same skincare product, with the focus on the bottle and the person's face partially visible in the background.

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