The Project:

Introducing PureBalance, a one-stop oasis that blends beauty and wellness and redefines self-care for the modern world.

PureBalance is the ultimate wellness sanctuary combining yoga classes, wellness treatments, a bathhouse, and organic skincare offerings – all under one roof. 

In pursuit of a serene and minimalistic aesthetic, an earthy yet modern colour palette was curated.

The logo harmoniously blends graceful serifs and clean sans serifs, symbolising the PureBalance’s commitment to holistic wellness and tranquility. 

The brand's packaging for its organic skincare line embodies a clean, earthy and minimalist aesthetic, reflecting the brand's dedication to both luxury and eco-consciousness. 

This visual identity mirrors the brand’s ethos of modernity, relaxation, and wellbeing, redefining self-care for the modern world.