OVERVIEW

The Tenth is a wellness brand created to bring a daily dose of vacation into busy, modern lives. Born from the founder’s own experience navigating the demands of parenthood, work and everyday overwhelm, the brand was created as a natural way to help people slow down, reset and feel more supported. Inspired by that first exhale on holiday, The Tenth set out to create supplements that felt less clinical and more like a ritual – a sunnier state of mind, bottled.

When launching the brand, the vision was clear: every touchpoint needed to feel calm, elevated and deeply cohesive. Studio Kin was brought on to extend the existing identity across packaging and digital, creating a premium brand experience that translated the feeling of escape into both print and online touchpoints.

We created a cohesive visual system that brought The Tenth’s vacation-inspired brand world to life across label design, carton packaging, unboxing details, social media templates and ad creative. Soft coastal tones, refined typography, generous negative space and tactile packaging finishes were used to create a sense of pause and ease, helping the products feel more like a daily retreat than another supplement on the shelf.

The final brand experience feels calm, considered and quietly immersive. From the first unboxing moment through to social and advertising assets, every detail was designed to carry the same feeling – a gentle reminder to slow down, check in and return to a sunnier state of mind.