The Project:

Meet The Tenth, a brand dedicated to adding a daily doses of vacation to busy lives.

It all started when their founder was juggling a demanding job and parenthood. Realising others shared her struggles with overwhelm and stress, she set out to create a natural solution, aiming to bring the essence of a vacation into everyday life.

For label design, we went for a minimalist, luxurious screen-printed look with a focus on negative space.

In packaging, we embraced warm vacation-inspired colours and embossed details for a premium unboxing.

Adding a personal touch, we included thank you cards and brand-blue stickers for a consistent look.

Tackling social media, The Tenth needed brand consistency. We created custom post and story templates and a typography system, ensuring a visually unified and informative online presence.

The outcome? The Tenth's mission shines —making every day a vacation.